At the heart of India lies a rich legacy of craftsmanship, especially in the hands of our skilled goldsmiths. Now, a brilliant new chapter is beginning for these artisans, thanks to a powerful collaboration between PC Jeweller Ltd and the government’s visionary schemes.
PC Jeweller, a name synonymous with quality and trust in the jewellery world, has announced an exciting partnership under the CM Yuva Udyami Yojana framework. Their mission? To transform PM Vishwakarma-certified goldsmiths (Sunars) from traditional artisans into thriving, modern entrepreneurs.
Lighting Up Uttar Pradesh
The immediate focus is on Uttar Pradesh, where in Phase-1, PC Jeweller will work closely with the CM Yuva Udyami framework to uplift 1,000 PM Vishwakarma-certified goldsmiths in rural and semiurban areas.
This isn’t just about a simple upgrade; it’s a comprehensive handholding program designed to catapult these talented individuals into the organized retail sector.
What Does This Empowerment Look Like?
A skilled artisan who has inherited the art, but lacks the tools to compete in the modern market. PC Jeweller is stepping in to fill that gap by providing them with crucial support:
- Brand Power: Helping them establish a credible and recognizable identity.
- Design Innovation: Providing access to modern, high-demand jewellery designs.
- Retail Revolution: Training in modern retail practices and digital skills.
- Market Connections: Offering vital organized market linkages for better sales and outreach.
As PC Jeweller MD Balram Garg noted, these schemes “have created a historic opportunity to recognise and uplift traditional artisans.” The goal is clear: to help the goldsmiths move “from informal, scattered operations to organised, high-value entrepreneurship with better designs, better technology and better income stability.”
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